Sales and marketing are crucial in every business. They are deeply linked together and are the engine to generate profit. Marketing is about to grow and diffuse a brand popularity,  sales use the work done by marketing and try to  convert the potential customers into actual customers, generating revenue.

Sales activities are based on daily actions that could be qualitative and/or  quantitative:

1. Contacting customers and potential customers
2. Presenting your product or service
3. Making strong customers relationships
4. Following up enquiries
5. Measuring customer satisfaction
6. Helping the Brand awareness

Marketing activities normally are not “routine activities” like for sales, but need to be part of a “Marketing Plan”. Have a marketing plan means have a Strategy, have defined the message to pass to the market, the target to reach, the communication way, the media to cover, the budget available and so on, and more over it means give the correct information to the sales department. In this way the synergetic effect between the two company departments will be amplified.

Normal marketing tactics and tools that can help you to build a good marketing strategy or business marketing plan:

1. Content marketing.
2. Digital ad marketing.
3. Market research.
4. Search engine optimization (SEO) (for the online part of your business).
5. Social media marketing.